Willan's Forklifts

What it was

Willan's Forklifts, a company specializing in forklift repair, rentals, and training, our goal was to create a digital footprint as strong and dependable as their services. Known for their expertise in mobile repairs and comprehensive training programs, they needed a brand and online presence that highlighted their reliability and industry knowledge. The journey began with logo development, where we created a symbol that encapsulated the strength and efficiency of Willan's Forklifts. This logo laid the foundation for their branding, influencing everything from the website to marketing materials, ensuring a robust and cohesive image. Web design and development were key in showcasing their services. We built a user-friendly, informative website that not only detailed their repair and rental services but also highlighted their specialized training programs. The website serves as a hub for customers seeking reliable forklift solutions and expert guidance. In marketing Willan's Forklifts, we focused on their unique selling points – mobile repairs and extensive training. Our strategies were tailored to reach potential clients who value prompt service and comprehensive training in the world of forklift operations. Our partnership with Willan's Forklifts was about more than just branding; it was about constructing a digital and visual narrative that communicates their dedication to quality service and customer satisfaction in the forklift industry.

Project Name

Project Sub heading

What is was

For the release of Keith Richard’s ‘Talk Is Cheap’ 30th Anniversary, we were approached to manage and manufacture six different formats including Deluxe and Super Deluxe formats, the latter of which comprised of a luxurious folio contained in a wooden box resembling Keith’s classic guitar, Micawber.

We collaborated with Keith Richard’s record label in the UK & US as well as his long-term designer and worked with eight trusted supply partners from all around the globe to procure elements in creating the perfect boxset. One of those supply partners were legendary guitar manufacturer Fender who produced and painted replica ash wood and metal guitar elements in their custom shop in California. We liaised with all suppliers daily to perfect the aesthetic and actualise Keith’s designer’s vision. We also created a high-end marketing asset in the form of an unboxing video for use on social media, Keith Richard’s website and US TV advertising (CBS).

What We Did


Google My Business Setup

Logo Development

Web Design

Web Development

What it looks like

Live Preview

What They Said

Appsolute Advantage's expertise in web development and marketing has been instrumental in showcasing our services and training programs. Their work is exceptional and highly recommended.


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